Ethical Shopping

Buy lovingly selected, ethical and natural toys and essentials for little ones and the family. By shopping with us, you also support babies and mothers at risk. Read more

Baby Toys

Find the perfect gift for the first 18 months in baby's life. Safe and organic. Ideal for baby showers.

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Wooden Toys

Choose from a wide range of high-quality, sustainable wooden toys including blocks & shapes, baby play, cars & buses, arks, jigsaws, pretend play and more.

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Eco Family Essentials

Natural and eco-friendly - shop houseware products for the entire family - bread bags, stainless steel bottles, scrubs, straws and more.

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Little Artists

Arts & Crafts are a great gift as they foster creativity in toddlers and children. Shop everything ranging from colour cones and finger paints to egg dye and sticker activity sets.

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from our blog

Mothers Day Special: Saving Lives in Childbirth

March 28, 2019

With Mother's Day coming up, the life-saving work of our partner charity Women and Children First (WCF) deserves a spotlight. I recently met their amazing and engaged team in London to discuss how WCF supports disadvantaged rural communities around the world to make childbirth safer.

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Facebook Testimonials

I bought a baby key rattle as a present for a friend’s newborn. It’s a well made, high quality item that I am sure will be well loved. It’s great that the item is eco-friendly too as so many toys out there aren’t. Delivery was quick and seamless too. Thanks very much!

Frances Becker

I bought some toys for a friend's baby shower. Really pleased. Lovely products and great service. Will definitely be buying again.

Daniel Horner

I ordered from For First Steps for the first time and was absolutely pleased. I ordered the red elephant plush blanked for my nephew. It's beautiful, cuddly and most importantly GOTS certified. Ordering process and delivery was quick. I also love that they donate to charity.

Simone Schleper