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Ethical Shopping

Buy lovingly selected, ethical and natural toys and essentials for little ones and the family. Find out more about us. 

Gifts By Age

Wooden Toys

Choose from a wide range of high-quality, sustainable wooden toys including blocks & shapes, baby play, cars & buses, arks, jigsaws, pretend play and more.

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Little Artists

Arts & Crafts are a great gift as they foster creativity in toddlers and children. Shop everything ranging from colour cones and finger paints to egg dye and sticker activity sets.

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Eco Family Essentials

Natural and eco-friendly - shop houseware products for the entire family - bread bags, stainless steel bottles, scrubs, straws and more.

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from our blog

World Fair Trade Day - Giveaway & Promotion

May 11, 2019

Today, people around the world are celebrating the achievements of the Fair Trade movement and raise awareness for the lives of workers and small producers in developing economies. As an ethical business, earth- and people-friendly production is at the heart of what we stand for. To celebrate, we have an AMAZING GIVEAWAY for you.

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Mothers Day Special: Saving Lives in Childbirth

March 28, 2019

With Mother's Day coming up, the life-saving work of our partner charity Women and Children First (WCF) deserves a spotlight. I recently met their amazing and engaged team in London to discuss how WCF supports disadvantaged rural communities around the world to make childbirth safer.

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Facebook Testimonials

We have just unpacked the wooden wheel loader that we ordered last week and it is beautiful. Added to this, the way it was packaged and the personal note, made it even more lovely to receive. I will be ordering again!

Joanna Flaifil

I bought a baby key rattle as a present for a friend’s newborn. It’s a well made, high quality item that I am sure will be well loved. It’s great that the item is eco-friendly too as so many toys out there aren’t. Delivery was quick and seamless too. Thanks very much!

Frances Becker

I bought some toys for a friend's baby shower. Really pleased. Lovely products and great service. Will definitely be buying again.

Daniel Horner

I just unpacked my third order from For First Steps and just like my first two orders, the products came in eco-friendly packaging and with a little thank you note. This time I bought a couple of products from their sale collection and treated myself to a Klean Kanteen bottle :) will definitely be ordering again. Thank you!

Katharina Poth